Loudness Wars! #2. Don't push them away with LOUD! Draw them in with dynamics....
You turn up the volume on tracks you like, right? You turn down the volume on the LOUD commercials (they are intentionally made louder to make you listen to them). It has the opposite effect on me and I'll bet on most of you, too…we turn it down or MUTE. If a commercial plays at some reasonably volume, I might just let it play. Especially on TV (thank God for the mute button). When a song comes on the radio (playlist or whatever) that you don't know and it's LOUD, compress